Summer Branding: Prepare for the Coming Season

The sun is shining and the days are getting longer. The wool coats have been exchanged for windbreakers and summer jackets. Put your shades on and your freshest sneakers, because summertime is coming around, and it’s filled with promotional opportunities. In this post, we’ll talk about some of the ways you can provide your company with a seasonal branding boost when summer rolls around.

Create Your Summer Campaign

The great thing about summer campaigns is that it’s almost everyone’s favourite season, so it’s easy to tap into the positive summer feelings everyone has. Create content in the nice summer weather for your customers to follow on social media, and write some great newsletters alerting your loyal customer base of your summer promotions.

Glorious Summer Moments

When contemplating how to run your summer campaigns, try to think of ways to make campaigns that are useful throughout all of summer. For example, make a campaign that features a new theme every week, or perhaps a weekly giveaway culminating in one huge giveaway/sale at the end of the summer. Make this season your best one yet.

Get Summer Products with Print

We recommend getting your hands on products such as sunglasses, beach products, cooler bags, etc. for the summer, which you can print your logo on to generate brand awareness in the nice weather. At IGO Promo we have thousands of products you can browse today so you can find exactly what suits your company’s identity. If you need help then we’ll happily help you out, so don’t hesitate to reach out.

Use Water Bottles as a Marketing Tool

When you’re out in the heat it’s important to stay hydrated. Luckily, water bottles with your logo are one of the most effective marketing tools for any offline campaign and is also a perfect way to support sustainable messages about reducing single-use plastics in the world.

Make an IMPACT

IMPACT is our sustainable line of promotional products which features a supporting campaign. For every item sold, 2% of the revenue is given to, a nonprofit organisation making water accessible for the world. The products from IMPACT are functional, sustainable, and stylish – it’s the perfect opportunity for your summer promotions. And speaking of water – read this article on the benefits of the liquid we should all consume a little more of.

Create a Summer Gift Bundle

Another way of handling your summer promotions is by putting together a bundle of summer gifts to surprise your customers, business partners, and employees. This could be a summer kit such as a cooler bag, cap, sunglasses, and a water bottle bundled together. Or maybe just a nice BBQ-set for the summer evenings spent with friends and family.

Develop Creative Initiatives for Your Employees

Even though we specialise in promotional merchandise and corporate gifts, we’d also like to encourage thinking of non-traditional ways of developing summer initiatives. For this particular summer, you could encourage employee motivation by offering gift cards to trips/dinners that support local businesses. It’s a win-win that makes employees happy, but also supports your local communities – both of which reflect positively on your brand.

Hopefully this article gave you some tips for how you can get going with your promotional campaigns for the summer. Don’t wait too long before making plans, as the season is approaching rapidly. Enjoy your summer and have fun – it’ll rub off on your customers and employees!

By | 2021-06-10T05:28:25+00:00 28 April 2021|