Some things are simply made for each other. Think sun and sunglasses. A great brainstorm and a pack of sticky notes. Or… a pen that feels right at home on the first page of a brand-new notebook. Individually, they’re nice. But together? They create an experience. And that’s exactly the kind of impact you want from promotional products.
So why send your branded items out into the world on their own, when they could make a bigger statement as a duo or a set? It’s time to start thinking in combinations. Below are our favourite “match made in promo-heaven” pairings perfect for goodie bags, corporate gifts or original welcome packs.
🎪 The festival pack
At festivals, convenience and comfort are everything. A compact hand fan paired with a sunscreen stick is not only practical, it also shows your attention to detail. Add a water bottle or poncho and you’ve got a complete set that fits perfectly into a branded festival bag. 👉 Tip: Pair it with a reusable cotton tote to create a ready-made event kit.
✈️ For travel campaigns or international staff
This compact travel set is ideal for onboarding expats, giveaways at international events or seasonal campaigns. Travel-size bottles and a comfortable sleep mask fit easily into any suitcase. Complete the set with a luggage tag or neck pillow for a full-on travel kit. 👉 Tip: Present the set in a branded toiletry bag with your logo.
🧘 For wellness and healthcare campaigns
A relaxing moment feels complete when the product selection is spot on. Think of a scented candle, bath salts and perhaps a soft towel. Ideal for end-of-year gifts or a thoughtful token in the healthcare sector. 👉 Also consider: a care item like hand cream or lip balm for an extra touch of pampering.
🌱 For sustainable campaigns
Want to make a green statement? Choose a gift set that grows. A recycled water bottle combined with a notebook made from seeded paper shows you care and leaves a lasting impression. 👉 Extra idea: Add a recycled paper notebook to create a complete eco-conscious look.
💻 For home or hybrid working
Productivity starts with comfort. Combine noise-cancelling earplugs, a sustainable coffee cup and a mouse mat in your corporate style. Add a USB hub or laptop stand to complete the home office experience. 👉 Bonus: Pack it in a sleek tech pouch or laptop bag for a polished finish.
🎒 For trade shows and events
Visitors appreciate giveaways that are small, useful and on-brand. A webcam cover and a tin of mints are simple, yet effective. 👉 Extra tip: Deliver this set in a branded pouch or folder for a clean, professional look.
🌞 For summer campaigns
When the sun’s out, lightweight and functional items are key. A mini sunscreen for your keyring, a hand fan and a pair of sunglasses, easy to carry and instantly useful. 👉 Summer bundle idea: Add a water bottle or beach towel for even more impact.
Themed goodie bags: think in sets
A branded bag becomes so much more powerful when the contents are thoughtfully selected. Always start with the purpose of your gift bag, and build the set around it. For example:
- Brainstorm kit: notebook, pen, sticky notes, small snack
- Summer pack: sunscreen, fan, sunglasses, water bottle
- Welcome-on-board box: drink bottle, mouse mat, phone charger, notebook
Combining products with intention not only strengthens your message, it also makes the gift more useful to the recipient. It turns a handful of giveaways into one coherent story.
Show your combo power
Promotional products are more than just branded items. They’re an extension of your brand. And when you combine them smartly, you’re not just giving something tangible, you’re offering an experience, a feeling. Need advice on the best pairings for your audience or event? We’re happy to help.