We already knew that peppermints make the ideal promotional material at trade fairs, open days and hotel and company receptions. After all, there’s a reason we recently dedicated a blog article to promoting your name, company or brand by handing out candy, including peppermints.
Peppermints getting good press
The Dutch Knowledge Institute for Mobility Policy recently carried out a study into the influence of aromas, colors, sounds, images and temperatures on people’s behavior and mood. The study’s conclusions were confirmed by the Radbout University of Nijmegen in the Netherlands.
The article, which was placed in the Dutch daily, De Telegraaf, reads as follows:
—Apparently, peppermints should be distributed free of charge, as this can increase traffic safety. This was revealed by a study carried out by the Dutch Knowledge Institute for Mobility Policy.
“Aromas, color, sounds, images and temperatures partly determine our mood and behavior. Further, in the field of traffic and transport, we are slowly starting to gain an understanding of it and we can benefit from it,” say researchers in De Telegraaf.
The smell of peppermint and cinnamon is said to make people more alert. As such, the aromas contribute to increased reaction time and improved memory. The newspaper writes that this conclusion is confirmed by a study carried out by the Radbout University of Nijmegen. It was revealed that test subjects who had the aroma of peppermint in their cars drove less fast. Furthermore, the behavior of train passengers can be influenced by smell. During an experiment in a train compartment, a bowl of lemon-scented universal detergent caused people to leave 32% less garbage behind them, as the scent of lemon is associated with cleanliness.–
Tasty promotions are more than just a promotion
Do yourself a favor with this information. With this in the back of your mind, you can have your name printed on the wrapper of a tube of peppermints, which you can then hand out with complete conviction. An ideal, relatively inexpensive promotion; not only is it delicious and refreshing but now it can also be associated with safety. Furthermore, you will receive a free candy jar that suits your desk perfectly with a variety of peppemint purchases.
IGO-POST supplies peppermints in various kinds of packaging: in dispensers, buckets, glass jars and cans. They make a nice gift and they are great for printing with your logo. Would you like to give someone luxury peppermints? If so, you can go for two large imperial peppermints. These Dutch originals are packaged in a presentable box that can be printed in full color. A tasteful giveaway item to suit any occasion!