When you receive a gift that suits you right down to the ground, you know that the giver has put a lot of effort into finding the right present for you. That gives the gift added value. The gift does not have to be expensive in order to be very much appreciated.
It’s the same with business gifts. A business gift doesn’t have to be expensive; if possible, costs should be limited and the ROI should be as high as possible. You can achieve that with a gift that perfectly matches your target group. It is therefore important to give some thought to the purchasing of business gifts. Below, we outline a few reasons why using business gifts is a wise choice:
Business gifts are more popular than ever
Of course, there are a large number of standard business gifts. Think, for example, of pens, notepads, T-shirts or caps. Despite the fact that these promotional items are bought in large quantities, they are still gratefully received and used. With a little creativity, you can also respond to your target group’s activities and trends. This can lead the target group to you; pull marketing instead of push marketing. There are a lot of possibilities with items such as custom made key chains and custom made USB memory sticks. We can manufacture your design.
Relatively low cost versus a high return
You can buy a business gift or a promotional item for a modest price. In addition, the more you order, the lower the price per item. Your investment in a well chosen business gift will undoubtedly pay for itself. Do you ever wonder how long an ad in a magazine or on TV remains in the potential client’s consciousness? Usually, they will just turn the page or zap to another channel at the first sign of advertising. How different it is when receiving a printed business gift! The gift is received with a smile, is used and is almost always kept for more than a year. This means that the recipient will see your name over and over again. Moreover, you can be sure that you’re reaching the right target group.
Associating business gifts with an emotional value
Feelings are difficult to convey with traditional advertising. You can, however, express your appreciation for your client during a moment of personal contact and then reinforce this by giving them a business gift. Maintaining and nurturing your existing client base is of essential importance. Loyal clients will really appreciate it if you show how much you value them by giving them a gift. It does not have to be a large gift, it’s all about the gesture. Giving a well chosen business gift has a significant and positive impact on your relationship with your target group.