Latest updated: 9 September 2024
On the last Friday of November, many online shops and stores offer the best deals for Black Friday. As a business, you can’t miss out on this opportunity. But how can you stand out among the offers? How can you get even more out of this day in terms of marketing? We provide some handy Black Friday tips in this article. Read on to learn more.
Start preparations well in advance
It’s a good idea to start preparing for the Black Friday campaign early. Think about which deals you want to offer this year for Black Friday. People expect excellent deals, so make sure you don’t disappoint your audience. The more original and attractive the deals, the better. Also, create a plan for promoting these offers. When do you want to start promoting? Don’t start too late, or it will get lost in the crowd.
Get Inspired by Others’ Black Friday Campaigns
Look at Black Friday campaigns from other companies for inspiration for your own. Consider how you can stand out from the ‘standard’ Black Friday deals. Some companies use Black Friday not only to boost their sales but also to support good causes by donating part of their revenue. Besides your Black Friday deals, you can also engage with the day in a fun way.
Send a Black Friday newsletter
A newsletter is a great tool for promoting Black Friday deals. Create excitement by hinting that some great Black Friday deals are coming. Send a newsletter about a week before Black Friday, another one the day before, and one on the morning of Black Friday itself. This way, your audience won’t forget to take advantage of the special offers.
Make it a ‘Black Weekend’
Increasingly, Black Friday is extended through the entire weekend, from Friday to Sunday. This ‘Black Weekend’ gives customers more time to view and purchase deals. Not everyone is able to shop on Friday.
Go for green friday
There are various ways your company can contribute to the environment. To raise awareness of the climate during Black Friday, Green Friday has been introduced. You can choose to offer discounts on your sustainable, eco-friendly products. Create your own ‘Green Friday’. Read more tips in the article on steps towards a sustainable company and tips for setting up a sustainable campaign. Check out the extensive range of sustainable products from IGO Promo.
Boost your Black Friday campaign
Plan your Black Friday campaigns carefully to generate exposure for your offers. Use online Black Friday ads with Google AdWords and Google Display, and boost your offers through Facebook or Instagram. Also, consider retargeting visitors who haven’t purchased anything yet. Remind them and they might make a purchase after all.
Create a special promotion page
Ensure you have a special promotion page where all your Black Friday deals are clearly visible well in advance. By doing this early, you also ensure that Google can index this page in search results. If your deals are not yet known, you can place a teaser to give visitors an idea of what to expect on Black Friday.
Give a Black Friday gift with every order
Black Friday is known for discounts, but you can also consider offering a gift with every order. This encourages your audience to make a purchase. Think of a fun gadget like a power bank with your logo or a free cotton tote bag with a print. This makes your Black Friday offer even more attractive!
Participate in Cyber Monday
Black Friday is over, so what’s next? Continue with Cyber Monday! Cyber Monday is the Monday after Black Friday. Originally, Black Friday was a day for physical stores to offer discounts, and online shops introduced Cyber Monday. Nowadays, it’s an extension of Black Friday. Make sure to take advantage of this!
With these tips, you can make Black Friday an even greater success! Want to promote your brand further with branded products and need help? Contact the staff at IGO Promo. We are happy to help you with the perfect promotional products to stand out even more!